which does not always bring the fulfilment that many people anticipate

Mintel’s 2020 Vision report (2000a) suggests the next twenty years will see major changes in consumer cheap fifa 15 coins lifestyles. It particularly highlights the develop­ ment of an ‘entropic society’, which is more fragmented, less socially cohesive and more individualistic and personalized. Mintel suggests estab­ lished social and economic institutions and traditions will be regarded with less reverence, and society will split into subcultures that reflect personal interests. The drivers behind this development are identified as the ageing population, the increase in single households, the trend towards later marriages, a rise in cohabitation, and increased divorce.

Self-reliance will become more important, and consumers will create their own world and sense of belonging from the disordered and confusing array of choices that an increasingly hectic information environment will create. Mintel (2000b) suggests the consumer will actively seek out lifestyle brands that identify the individual and give a stable point of reference that reflects their values. This will apply to young and old alike.

Hand in hand with an increasingly consumerist society we can expect to see an increasing disillusionment with materialism, which does not always bring the fulfilment that many people anticipate. Subcultures ranging from low-key alternative lifestyles to anarchical countercultures will continue to have a presence in the marketplace.

A growing interest in healthier lifestyles fifa 15 coins xbox is evidenced by increased participation in active leisure pursuits, membership of gyms and health clubs, sales of diet and detox books and so on. Mintel (2000a) reports an increase in participation in non-competitive sports, suggesting that participants take part out of a desire to keep fit and healthy, look good, and meet other people socially. Outdoor activities are perceived to promote a sense of well being, whether through the benefits of exercise or by reconnecting with the self through contact with nature, and increasing numbers of visits to the countryside are being made.