It is also important to consider the life cycle of the festival

Customer satisfaction and service quality are two event characteristics event managers can use to evaluate buy fifa 15 coins their festivals (Getz et al., 2001; Taylor and Shanka, 2002; Weiler et al., 2004). Fallon and Schofield (2004, p. 203) define customer satisfaction as ‘post-consumption evaluative judgement that represents the “outcome” for the customer after the exposure to the service product’, whereas ‘quality refers to the service operation’s “output’’, i.e. the attributes of the product that are primarily under the control of the operation’. When considering the range of stakeholders involved in festivals and the number of ways events can be viewed (Getz, 1997; Allen et al., 2005), it is realistic to assume that a number of approaches or methods can be used to provide a complete picture of the festival. It is also important to consider the life cycle of the festival and the relevance of the approach used to investigate the event (Getz, 1997, p. 145).

One way of achieving an appropriate cross-section of information is to use a triangulated approach to festival profiling and evaluation (Seaton, 1997; Carlsen, 2004). Descriptive surveys and correlational surveys are cross- sectional tools used for collecting data from visitors at one point in time. They are designed to measure such things as visitor demographics, visitor satisfaction and perception value (Punch, 1998). Questions can be designed with scales and categories to enable quantitative analysis of the data collected on demographic items or significance levels relating to satisfaction, whilst open-ended questions can be designed to provide qualitative information to such areas as importance levels of key festival characteristics, through content analysis of the responses. With three years of data collected by visitor surveys, it was proposed that in order to develop the festival it was necessary to investigate the quality of the festival offering.

Seaton (1997) and Carlsen (2004) fut 15 coins both suggest that participant observation techniques are an effective tool when documenting event elements such as: (i) visitor composition and counts; (ii) initial impressions of the event; (iii) the event visual experience; (iv) the atmosphere and excitement of the event; (v) facilities and amenities; (vi) food and beverage; (vii) the event exit or departure; and (viii) operational characteristics such as queuing, crowding and congestion.